McCann L.A. Flies With Boeing

Its experience in the category played an important role in helping McCann-Erickson land Boeing’s $30 million ad account last week.
The agency’s Los Angeles office, which handled McDonnell Douglas in the mid-1990s (before it was acquired by Boeing), emerged as the winner of the Seattle-based company’s account after a review that lasted four months.
McCann prevailed over finalists Bozell and Publicis, both Seattle, and Young & Rubicam, San Francisco. The 25-year incumbent, Cole & Weber, Seattle, defended the account with sister agency Ogilvy & Mather, New York, but was cut earlier.