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CHICAGO The U.S. Army has awarded its $200 million advertising contract to Interpublic Group’s McCann Erickson following a review, according to the client.
The selection of McCann in New York concludes a lengthy search process. The Army had launched a mandatory review in March 2004, but that process was ultimately scuttled due to undisclosed contracting issues.
A new competition began in April 2005. WPP Group’s Ogilvy & Mather in New York and Omnicom Group’s BBDO in Atlanta were finalists along with McCann and incumbent Leo Burnett in Chicago.
McCann
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