ATLANTA McAlister's Deli has selected archer>malmo as lead agency following a review of undisclosed Southeast agencies, the client confirmed.
The Memphis, Tenn., independent shop will launch a broadcast, public relations and in-store campaign in the Jackson, Miss., market during the first quarter.
Extended marketing, including television and radio advertising, will roll out into other markets throughout 2003. Estimated billings are $2-4 million.
The Oxford, Miss.-based client has grown from a single location in 1994 to 100 units in 36 Southeast markets.