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LOS ANGELES The San Diego Zoo has awarded the creative portion of its account to independent M&C Saatchi following a review, the Zoological Society of San Diego said.
The Santa Monica, Calif., agency prevailed in a review that was launched this summer and conducted by Select Resources International, Santa Monica.
Media duties were assigned to independent Round 2 Communications, Los Angeles, which pitched the business alongside M&C. The Zoological Society previously split media duties with independent MeadsDurket, the zoo’s longtime creative incumbent in San Diego.
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