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LOS ANGELES Following a four-month review, independent M&C Saatchi has been tapped to create an extensive branding campaign for the Beverly Hills Conference & Visitors Bureau, the agency’s chief executive officer said today.
“Our aim is to raise the profile, draw more visitors to Beverly Hills,” said Huw Griffith, CEO of the year-old Los Angeles shop.
“Initially, it was quite specific: To promote overnight stays in Beverly Hills through the low season,” Griffith said of the assignment.
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