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ATLANTA The Maudlin Brand Agency is launching a promotional campaign for its upcoming “Welcome to Atlanta, Nascar,” a weeklong series of events.
Atlanta-based MBA is the marketing and advertising division of So So Def Recordings & Entertainment. This is its first project in cooperation with Nascar drivers such as Bill Lester and Scott Wimmer, both scheduled to appear at several of the events taking place in and around Atlanta from March 10-15, the agency said.
Michael Mauldin, founder and chief strategic officer at MBA, indicated the project is the first of its kind in Atlanta.
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