Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO — Maytag Corp. has narrowed its $100 million media buying review to four agencies, according to sources.
Only one of the two incumbents, Starcom in Chicago, advanced. Cut was Initiative Media, also Chicago.
Also advancing for the Newton, Iowa, business are Carat, Chicago; and Universal McCann and Zenith Media, both new York.
Cut along with Initiative were Mediaedge:cia, Chicago; and Horizon Media and Media planning, both in New York.
Jones Lundin Beals in Chicago is handling the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in