Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Maxfli Golf has quietly awarded its advertising business to Erwin-Penland.
The assignment in-cludes Maxfli’s line of golf balls and Slazenger’s sportswear.
The account represents the offshoot of the $10 million Dunlop/Sla-zenger advertising business, which Mullen/LHC in Winston-Salem, N.C., won in a September 2000 review that included seven Southeastern shops and GSD&M in Austin, Texas.
Sources said the Greenville, S.C.-based client split with Mullen/LHC last month because most of LHC’s original management team had left the agency.
The golf ball maker has a history of bouncing from one shop to another.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in