Match Prevails in Russell Artwear Review | Adweek Match Prevails in Russell Artwear Review | Adweek
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Match Prevails in Russell Artwear Review

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ATLANTA After a review of nine shops, Russell Artwear has selected Match to produce its advertising, the shop said.

The incumbent, Emergence Labs, an independent Atlanta shop, did not defend.

Match will produce produce print advertising and direct mail pieces for the company, a division of Atlanta-based Russell Corp., that will launch next month. The independent Atlanta shop also is producing the 2006 Russell Artwear catalog and developing promotions for the company's apparel lines, which include the Jerzees, Cross Creek, Bike, Three Rivers and Mossy Oak brands.

Russell Artwear makes clothing used by screen printers, embroiderers, uniform providers and distributors who decorate or purchase decorated apparel.

Billings were not disclosed.