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BOSTON Mascola Advertising pushes several product lines in new ads for Raymarine, a provider of electronic systems for recreational boats.
The New Haven, Conn., agency is breaking its first major campaign for the British company this month in publications such as Saltwater Fisherman, Saltwater Sportsman, Boating, Yachting and Florida Sportsman.
One execution, promoting Raymarine’s L770D and L1260D high-definition fish imaging products, shows a view of the ocean from behind a set of fishing rods. “The fish finder is now obsolete,” reads the copy, placed above photos of the systems and the images they generate.
Another
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