CHICAGO Omnicom Group's Martin/Williams has promoted executive creative director Tom Moudry to president and chief creative officer, effective immediately.
Moudry, 44, assumes the titles from Steve Collins, who will remain CEO of the $370 million Minneapolis shop. The move is meant to reinforce the agency as a creatively driven business, Moudry said.
"Having a creative guy as the president says this is a creative company," Moudry said. "This is a very strong statement for this agency. I think it's an important symbol."
In the position, Moudry said he hoped to foster more creative collaboration around the agency, bringing the account service people closer into the creative process. He also said he's looking to bring in an executive creative director to help manage the department.
A St. Paul, Minn., native, Moudry joined the shop in July 2003, having previously worked as a vice president, executive creative director for Omnicom, overseeing the holding company's relationship with SBC across a broad range of disciplines, reporting to Omnicom CEO John Wren. During that time, he coordinated the efforts of agencies such as Goodby, Silverstein & Partners, GSD&M, Merkley Newman Harty & Partners and Rapp Collins.
He has also had stints at Hal Riney & Partners, Carmichael Lynch and DDB Dallas, where he created a Cannes Gold Lion Super Bowl spot for McIlhenny's Tabasco, in which a mosquito exploded after sucking the blood of a Tabasco eater.