Martin/Williams, Coleman Part Ways | Adweek Martin/Williams, Coleman Part Ways | Adweek
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Martin/Williams, Coleman Part Ways

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CHICAGO Martin/Williams has split with Coleman over budgetary and strategic issues, according to the agency.

The account, which had been with the agency for less than a year, was originally valued at $15-20 million in billings.

Agency and client clashed over budgetary issues while trying to get work produced, said Mike Gray, president of the Omnicom Group shop in Minneapolis, which ultimately created no advertising during the seven-month relationship.

Coleman representatives did not immediately return calls for comment about the future of the account.

Martin/Williams won the account (which included planning creative and media buying) last October without a review.

The Wichita, Kan., company called on the agency after the shop split with L.L. Bean on its $20 million account. The client and agency had previously worked together from 1995 to 1997.

Coleman's ad spending was $2 million last year, according to Nielsen Monitor-Plus. The company's tagline is, "The outdoor company."