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The Martin Agency’s first cable TV push for Nickelodeon stars a band of middle school cutups doing goofy tricks “because they can.”
The Richmond, Va., shop recently launched a handful of variously timed spots that celebrate kids performing the stunts—the ones they usually do when parents are not around.
The tricks include eye lid inversions, syncopated farts and facial contortions. Some performances were com bined thematically and will air as 60-second spots. A girl who walks on the knuckles of her feet, and a boy who feeds a string of dental floss up one nostril and out the other will play as single ads.
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