Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Six agencies have advanced to the next round in the review for Michelin Tires’ estimated $35 million account.
Michelin confirmed the contenders are: The Martin Agency, Richmond, Va.; The Richards Group, Dallas; Campbell-Ewald, Detroit; Carmichael Lynch, Minneapolis; Leo Burnett, Chicago; and Merkley Newman Harty, New York.
The Greenville, S.C.-based client sent questionnaires to upwards of 10 shops two weeks ago, including 17-year incumbent DDB in Chicago. The questionnaire emphasized information about integration capabilities and asked for videotapes characterizing each agency’s corporate culture [Adweek, April 16].
Jones Lundin Beals in Chicago is conducting the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in