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MARC USA has partnered with two industry executives to launch a joint Hispanic-agency venture in Miami called Marca Hispanic LLC. The Pittsburgh-based agency network is teaming with Tony Nieves, who will serve as president of the new shop, and Armando Hernandez, who will be evp, chief creative officer. Nieves was formerly managing director of WPP’s Ogilvy & Mather in Miami. Hernandez was svp/ creative director at WPP’s Young & Rubicam in Miami.
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