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Martino & Binzer targets consumers and businesses in its first TV and print campaigns for PrimeSource Building Products.
The Avon, Conn., agency, which picked up the tool manufacturer in February, has crafted a tongue-in-cheek, self-consciously sexist television ad for the client’s PrimeAir division. The work trumpets the company’s expansion from a dealer and distributor into a manufacturer of its own product lines.
The spot opens with a truck traveling a rural road, PrimeAir tools hanging in the window.
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