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New Print Ads Position Lake Tahoe Mountain as a Vast Playground
LOS ANGELES–The M1 agency’s latest ads for the Heavenly Ski Resort champion the sheer size of the Lake Tahoe attraction and the range of activities available to winter vacationers there.
This new campaign for the resort–located on Heavenly Mountain, a peak that straddles the California-Nevada border in the Lake Tahoe area–continues the tagline, “No other mountain has as many sides,” used in previous work from the Santa Monica, Calif.,
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