Lowe's Nelson joins D'Arcy New York

NEW YORK — Bob Nelson, most recently evp, director of broadcast production at Lowe, has joined D’Arcy Masius Benton & Bowles as evp, managing director, global creative services, a new position.

Nelson, 51, moves to D’Arcy New York in March. The new position reunites him with the shop’s chief creative officer worldwide Lee Garfinkel to whom he will report [Adweek, Jan. 14]. The two worked closely together at Lowe, where Nelson started in 1993, on accounts including Heineken and Diet Coke.