Lowell Bank Taps Single Source

BOSTON The Lowell Five, an 11-branch community bank, has selected Single Source to handle its advertising and promotional chores, according to the agency.

The nine-person shop in Danvers, Mass., is developing print work that will appear early in 2004 in trade publications, business journals and local newspapers, said Sarah Reddington, an agency representative. TV and radio ads may follow. Billings are estimated in the mid six figures.

“This was a huge win for us in terms of agency growth, not only because it is a new client, but also because it is our first client in the banking industry,” Reddington said.