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NEW YORK — Lowe in New York has landed ad duties for HSBC Bank USA without a review, the agency said. Billings were not disclosed but sources pegged them at $10-15 million.
Lowe now handles HSBC business in both the U.S and U.K. The shop also handles global assignment for HSBC Holdings. The previous agency on the U.S. account was Wolf Group in New York.
Lowe won the business after launching a global TV campaign depicting different mannerisms in different countries.
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