Lowe ECD Heads to Madrid

NEW YORK Fernanda Romano, executive creative director at Interpublic Group’s Lowe here since 2005, is transferring to the shop’s Madrid, Spain, office in July to become a global creative director at Lowe Latina.

Romano, 32, will work with clients such as Unilever. She also becomes part of a Lowe Latina leadership team that includes CEO Jean-Louis Roche, executive director Fernando Vega-Olmos and chief strategy officer Alex Pallete.

Launched in the fall, Lowe Latina aims to reach Latin consumers with common values in markets where Spanish is spoken, including Spain, Central America, South America and the U.S.

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