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Interpublic Group’s Lowe has joined Darden Restaurants’ roster, landing creative and media duties for Smokey Bones Barbecue & Grill, the company’s fastest-growing chain.
Lowe is Smokey Bones’ first agency, and the win is the shop’s first under new president Susan Cantor, who led the pitch with chairman Gary Goldsmith. It is also the New York agency’s first win in 10 months.
The Orlando, Fla.-based client hired the shop following a review. Havas’ McKinney + Silver in Raleigh, N.C.,
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