Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Blimpie is launching a $12 million broadcast campaign today featuring “Blimpie Guy,” a man dressed as a giant sub sandwich, as its new spokesman, the company said.
The character was introduced last year during a product placement on the popular HBO program Sex and the City.
“Blimpie Guy is a fun-loving, light-hearted character who tells our Blimpie story in a warm, humorous and engaging style by challenging the perceptions created by our key national competitors,” said Mark Mears, chief marketing officer for the Atlanta-based company.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in