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Lopez Negrete Communications has installed Victoria Lopez Negrete as director of operations and group account director.
The arrival of Lopez Negrete, sister of president and CEO Alex Lopez Negrete, comes as the Houston shop ex-pands its client services.
Among her primary responsibilities, Victoria Lopez Negrete will analyze market data to help current and prospective clients better understand Hispanic consumers and identify promising products for that audience. “It’s a very complex segment,” she said. “There are different nationalities and different levels of acculturation.”
Prior to Lopez Negrete’s hiring, the agency pitched a new service to client Bank of America after studying customer trends.
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