Look Who's Talking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A milk carton cries as you go by. A bag of cookies bets that you bite a chip. A hot dog says, “Bite me!” It’s not something from David Lynch. It may be your local supermarket.

Someday, anyway. ConAgra has started the madness with its Parkay Talking Tub, the hot topic among those proud point-of-pur chase audio philes. As unsus pecting shoppers (500 million of them, Parkay hopes) walk down grocery aisles, motion sensors on some tubs will cause them to blurt out: “The label says Parkay, the flavor says butter.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in