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Jef Loeb has left Katsin/Loeb, the San Francisco agency he founded 12 years ago with Daniel Katsin.
Loeb, 47, said he had been planning to leave for about a year and that the split was amicable. He said he plans to freelance, finish a book on advertising and focus on other creative pursuits.
“Everyone is getting laid off. I wanted to join the party, so I laid myself off,” Loeb joked.
“We know the dot-com thing went bust, and I didn’t want to focus on trying to land every piece of business we shot for,” he added.
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