"OK, our work is clutter. But guess who's home watching Oprah by 5 p.m. every day?"
Thus read Marron, Hadsell & Neilan's Web site last week, the victim of apparent sabotage by wily computer hackers. The bandits changed the Fort Worth, Texas, agency's name to "Moron, Hack & Not There" and had few nice things to say about its collective ethics:
"With the dough our clients are dropping, we can score luxury box seats for just about any show that comes around. ... One guy even landed back stage passes to Wu Tang Clan. Seriously. He's got a picture of him and Ol' Dirty Bastard in line at the buffett. I saw it."
MH&N was actually invented, and its Web site built and "hacked," by Providence, R.I., boutique Nail as a way to lam baste big-agency practices—and offer Nail as an alternative. The shop sent a mail piece to prospective clients encourag ing a visit to the phony MNH site (www.hadenough.info), which itself links to Nail's real site.
Many of the potshots con cern the impersonal service at the big shops. "Our experience has been ... they show a big glossy reel but not the people working on that reel," says Nail manag ing partner Chuck Carmone.
A press release went out, too, in which one MNH honcho asks, "Am I supposed to apolo gize for making a lot of money and driving a Bentley Twin Turbo Coupe?" Another vows to "hunt down the ones who did this and hurt them in ways they never dreamed possible."