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Stone & Ward hasenlisted well-known graphic artist Michael Schwab to help capture the spirit of Little Rock, Ark., in a new television and print campaign.
The “City limitless” effort for the Little Rock Convention and Visitors Bureau, which breaks this week with a series of print ads and a Web site redesign (www.littlerock.com), targets meeting and event planners throughout the Southwest.
TV spots will follow in April on local affiliates statewide. In June, the ads will play in movie theaters in select markets such as Dallas, Tulsa, Okla.,
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