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Politics, Change at the Client as Bozell Resigns Discus Account
WASHINGTON, D.C.–The Distilled Spirits Council of the U.S. is conducting a national search for a new agency to build awareness of spirits versus wine and beer.
Bozell Worldwide, New York, resigned the account in June following complaints from one of its beer or wine clients, sources said.
A Bozell spokeswoman declined to elaborate on the conflict. Bozell was awarded Discus’ ad assignment, its first, last July.
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