'Life's Good' in LG's First National Push

LOS ANGELES LG Electronics MobileComm’s new TV, print and online campaign by independent BrandBuzz calls life with the firm’s multi-tasking VX9800 cell phone “as easy as entertaining, as innovative as LG.”

BrandBuzz’s previous work for the San Diego-based client focused on phone fashion and form, said Graham Turner, executive creative director at the New York agency. New efforts present the just-released VX9800 more “like an adult toy,” he said. “Its functions are very practical and useful, but we use [the phones] for a lot of other reasons, too.”

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