Liberty Mutual Spots Stress Foresight

Liberty Mutual grants the tragic Trojans and Colonel Custer the benefit of foresight in a brand campaign from Kirshenbaum Bond + Partners that targets corporate, as well as individual, customers.

The wider effort will run alongside past work from MDC Partners’ KB+P in New York, which focused on the Boston-based insurance company’s personal insurance units (home, auto, etc.). One of three new TV spots shows Eve wisely declining the serpent’s apple, noting that if she were to eat one, “We’ll have to start worrying about things like tax brackets and counting carbs.”