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NEW YORK Publicis Groupe-backed Bartle Bogle Hegarty has won global creative and strategic chores for LG Electronics, the South Korean consumer electronics maker said today.
Because LG counts vacuum cleaners among its many product offerings, BBH is parting ways with Dyson, a creative account valued at $30 million, per sources.
“We want one single powerful LG brand, even though our business itself is multi-faceted and operates in a number of categories,” said Sung-Hun Han, head of LG’s global brand marketing, in a statement.
LG
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