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Client Eyeing Conflicted Shops for $90 Mil. Account, Sources Say
SAN FRANCISCO-A short list of agencies invited to participate in Levi Strauss & Co.’s estimated $90 million U.S. brand advertising account review will be unveiled by the client this week, according to sources.
The list will include incumbent Foote, Cone & Belding here, as well as Levi’s international agency, Bartle Bogle Hegarty, London.
Goodby, Silverstein & Partners, San Francisco, and Wieden & Kennedy, Portland, Ore., which both work for Nike, also top the list of invitees, said sources.
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