Levi's Bows First TV Work From BBH

NEW YORK — Bartle Bogle Hegarty’s first TV work for Levi’s has a retro-chic feel, complete with 1970s-era cars, pale colors, urban settings and atmospheric music. Like a previous print effort, the work features Low Rise Jeans and bears the tagline, “Dangerously low.”

One spot features a 20-something woman who surreptitiously sneaks into a “chop shop,” slides into what appears to be her stolen car, starts it up and peels out into the street. It ends with the woman reaching under the front seat to retrieve a tschotchke, which she puts back on the dashboard.

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