Letters

Let’s dig in and compete for top account talent

Re: Bob Jeffrey’s article about putting the prestige back in account management [“Revival of the AE,” Oct. 3]. What a disappointing “story.” The answer is, quite simply:

1. Hire the best.

2. Train them.

3. Do great work.

This piece seemed like a lame plea for creative people to please go lightly on lightweight “suits,” so account executives can garner some pride and confidence. Is this the way to deal with “internal factors”? I would expect a lot more from the leader of WPP’s flagship operation, the quintessential brand name in brand-name building, J.