Letters | Adweek Letters | Adweek
Advertisement

Letters

Advertisement

Hybrids are good, but there's something better

I agree with Barbara Lippert when she says, "It's a brilliant time to introduce any hybrid [gas/electric vehicle]" [Critique, Sept. 12]. But I think with gas prices so high and roads getting so congested, it's a brilliant time to do something even better.

In the early 1950s, America had an outstanding rail system. Then along came the Interstate Highway System, followed by Americans' love for driving. That, of course, led to the decline of the once-great rail-travel system. Isn't now a better time than ever to make people think about going back to a means of transportation that not only saves gas but also allows you to look at a book instead of a road? Pay a subway fare instead of a parking fee. And instead of paying for a year's worth of driver's insurance, you can pay for a new laptop computer or a 36-inch TV.

I sold my car and moved from L.A. to New York 11 years ago, and I haven't missed driving one bit. I can go across town or to Boston or D.C. without even looking at a car, let alone a hybrid SUV.

Jack McGoldrick

Freelance copywriter

New York



For the record: An article about product placement in magazines [Media, Aug. 8] included images of a Condé Nast Traveler "Great Drives" feature in which a Lexus vehicle appeared. Condé Nast said Lexus did not pay for the placement—that Traveler chose the car for editorial purposes, approached Lexus with the idea and paid a fee for the car rental.



Adweek welcomes letters. E-mail them to Tim Nudd at tnudd@adweek.com, or fax (646) 654-5365. Please include your name, title, company and location. Letters may be edited for length and clarity. Op-ed pitches and completed pieces may be sent to the same e-mail and fax.