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Avi Dan on new business
Great article in today’s Adweek regarding new business [April 25]. I had just come out of an executive committee meeting where I stated, “for the record” the best way to get new business (aside from the stupid dance we have to do sometimes) is to keep business and grow business and merchandise the hell out of that. The promise of a growing relationship and sales is a compelling proposition.
Mike Gray
evp, chief marketing officer
Martin Williams, Inc.
Minneapolis
Buick’s lacking LaCrosse ads
You are 110 percent correct about the idiotic LaCrosse ads [Adweek, April 25].
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