Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Holding-company teams aren’t the way to go

Your article “Holding Co. Teams: Promise or Peril?” [Nov. 22] was fascinating, but the $64,000 question is: After the all-star members of a winning holding company do their high-fives (over the phone, since most of them don’t actually work at the same place), how will the new client really be serviced?

With respect to the all-stars, who no doubt put aside their parochial agency issues for the greater good of the über-team, what happens on day one of actually servicing the account? Individual agencies are real teams; holding-company teams are merely amalgamations of talented individuals designed to perform in an “all-star game”—e.g.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in