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Grasse/Bogusky spat is just silly

This Steven Grasse/Alex Bogusky tempest over handling fast-food accounts vs. cigarette accounts is silly [On the Spot, Sept. 20]. Does anyone in advertising really want to claim the moral high ground on this issue? The task of encouraging potentially bad behavior is endemic to every ad agency's client list. I would admonish all of us to get off our high horses, except there are no high horses in advertising.

Jim Morris
Chief creative officer
Maddock Douglas
Elmhurst, Ill.

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