Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bureaucrats behind the wheel in Florida
Let me see if I understand this. The Florida Attorney General’s office is interviewing 10 agency search firms to find one to conduct a review of who knows how many ad agencies for a one-time, $30 million national SUV safety campaign [March 31]. This is total lunacy, if you ask me. With all the time, energy, money and resources it will spend, Florida could fund spec campaigns from the top five to 10 Florida agencies and merely select its favorite.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in