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Letters

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Anti-Semitic Ad Touches a Nerve

I am not the slightest bit surprised to learn there are still bigots in the world. I am surprised, however, to find them legitimized at Adweek.

Adweek [Shoptalk, Jan. 7] seems to think Mr. Ysselstein's anti-semitic ad didn't get enough exposure in southern Ontario, so the magazine included Mr. Ysselstein's pathetic whining about being misunderstood. I guess Adweek believes everybody deserves a chance to air their side of the story.

Still, that doesn't explain the cartoonish photograph of a Jew wearing a prayer shawl. Maybe it's supposed to be funny. Certainly, Mr. Ysselstein would think so.

Robin Spencer Arm

Creative director

McCann-Erickson

Detroit

Remembering Dave Thomas

Thanks to Barbara Lippert for her tribute to Wendy's founder Dave Thomas [Creative, Jan. 14].

I was lucky enough to have met and worked with Dave on a PSA for a charity golf tournament years ago. He was not only a soft-spoken gentleman, he was as likeable as his commercial persona portrayed.

As an actor, I can only relate what he said after shooting the finishing scene. When I told him, "That was great! We can use that," Dave said, "Don, I can do better." And he did.

With two adopted children of my own, I can say that Dave was a very strong proponent of adoption. He helped get tax legislation relating to adoption passed in Congress. And he promoted adoption at every opportunity. In fact, my wife and I use Dave as a great example for our children—"Look what you can grow up to be!" we tell them.

My favorite Dave story is this: I was in Durham's finest restaurant one evening, and one of my clients was dining with Dave and Wayne Rogers of M*A*S*H TV fame. We were shooting another charity golf tournament PSA the next day with Wayne, and I walked over to tell him that we had rewritten the script a bit, so not to memorize his lines just yet. Dave asked me to send him a dub of Wayne's spot when we were finished editing, because they had a running bet going that each was a better actor than the other.

Dave Thomas also had a good sense of humor.

Don Pausback

Creative director

Pausback Advertising

Durham, N.C.