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Letters

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More on the Mini Book

I'm a copywriter who is back on the street, another innocent yet talented casualty of the sliding economy. Vicky Oliver's column [A&C, Oct. 29] on mini books was a good laugh. I remember carrying around my mini book everywhere—I used to keep it right next to my Commodore 64 computer, between the rotary phone and my Purple Rain soundtrack. Those were good times.

Anyway, having been in this unemployed predicament before, I got wise this time around. Instead of dropping a good portion of my severance on printing and laminating just to follow the unwritten job search guidelines, I opted to go digital. I put my whole portfolio on an interactive CD the size of a business card.

Now when I'm in a bar or a coffee shop or any occasion where I could network but wouldn't normally bring my portfolio for fear of paper cuts, spills and whatever else, and someone asks me about my port folio, I simply reach in my pocket and give it to them—much like an enhanced business card. So far, it's been received very well and has brought me numerous gigs along the way. Every now and again, I still have nightmares of lugging my portfolio (mini or jumbo) around town while my arm falls asleep and my hands fill with pins and needles. Then I wake up, turn on my computer and have a nice little laugh at the way things once were.

Ty Lifeset
Freelance copywriter
Los Angeles

Art vs. Commerce: The Debate Continues

There is a common theme which runs through most definitions of art ["Is Advertising Art?," Creative, Nov. 12]. An act or piece of art is always a gift to those who experience it. This act of the gift is inherently denied in an advertisement because the ad is asking the viewer to make a purchase, support a particular brand, product or service.

No matter how beautiful, well crafted or ingenious an advertisement may be, it is not a gift from the creator to the audience and thus not art.

Benjamin J. Godsill
Imaginer
Big Imagination Group
Los Angeles

In a Shoptalk item about a roast for Bob Wehling, former global marketing chief at Procter & Gamble [Dec. 3], some information was left out. The event was hosted by District 2 AAF, and proceeds went to the families of hotel and restaurant workers who perished on Sept. 11.