Letelier Brings New Creative Spirit to Orc'

Francisco Letelier is bringing some Chicago flair to his new post as senior vice president/creative director at La Agencia de Orc’ & Asociados in Los Angeles.
Since joining the agency six months ago, the former Leo Burnett executive has restructured the creative department and helped land the estimated $3 million Bell Atlantic Hispanic account.
“The group [is] more flexible, more dynamic,” he said. “They’ve learned to become better managers of their time and workload.”
Letelier, 38, had spent more than a decade at Burnett, most recently as creative director
of the Chicago agency’s Hispanic division.