Let Your Confidence Show With S&P

NEW YORK Standard and Poor’s launched a corporate campaign in The Wall Street Journal today, a move the client said was a response to the stock market’s recent “volatility and upheaval.”

Ten print executions from Della Femina Rothschild Jeary in New York aim to portray surefooted chief officers who do their homework with Standard and Poor’s. The work is tagged, “Your confidence is showing. You’ve got Standard and Poor’s.”

One ad shows an executive standing on the steps of the New York Stock Exchange, smiling confidently with his hands in his pockets.