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Sometimes simplicity is the way to go. That’s the tack taken by Smith & Jones in its new print work for Vassar Bros. Hospital’s Heart Institute.
The only visual elements in the three ads are a heart, the letter “V” — which resembles the heart in shape and size — and an equals sign, arrow or “@” linking them.
The ads are part of the third phase of a campaign promoting cardiac care at the Poughkeepsie, N.Y.,
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