Leslie To Bow Carolina PCS In S.C. Markets

Leslie Advertising in Greenville, S.C., defeated a handful of undisclosed challengers to become the first agency of record for the fledgling Carolina PCS.
Billings for the newly organized wireless telephone company were not disclosed. One source estimated that the client’s inaugural 12-month budget would amount to $2-3 million.
Carolina PCS does not represent the agency’s initial brush with the telecommunications business, though it is the shop’s first time in the category in several years.
“In the mid-’80s we handled a company called Line One,” said agency president Carlos Jimenez.