Leo Burnett Cuts Staff

CHICAGO Publicis Groupe’s Leo Burnett this week cut 16 positions, or between 1-2 percent of its U.S. staff, an agency representative said.

The cuts were part of a “strategic agency reorganization” and impacted all departments, the rep said.

“These moves follow a comprehensive evaluation of our organization and talent to determine how we can better structure ourselves to meet the existing and future demands of our business,” the rep said.

The Chicago agency has lost several pieces of business over the past six months, including creative on Maytag’s $80 million account in a client consolidation and ConAgra’s nearly $20 million Healthy Choice assignment.