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WASHINGTON A Delaware judge has ruled that the American Legacy Foundation’s “Truth” anti-smoking effort does not vilify the tobacco industry, and therefore does not violate the Master Settlement Agreement between Big Tobacco and 46 states, the document that created Legacy and provided the campaign with its initial funding.
“None of the ads subject the [tobacco] employees to the type of contemptuous language contained in other case law discussing vilification,” the judge said. “There are no scurrilous or vitriolic attacks.
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