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CHICAGO
Continuing a drive to expand its image and capabilities beyond direct marketing, newly rechristened DraftWorldwide has installed Lee Hill as president of its office here.
Hill was founder and president of Lee Hill, the promotions agency here that was acquired by Draft parent Interpublic Group of Cos. in August. The Lee Hill agency operations are being merged with the Draft office here.
“Lee as president [in Chicago] allows us to go beyond our heritage in direct marketing and marry it with sales promotion,” said Howard Draft, agency chairman and chief executive officer.
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