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NEW YORK Lee jeans has hired AAR Partners here to guide a review of its ad account after parting ways this week with Fallon, according to Kathy Collins, Lee’s vice president of marketing.
Publicis Groupe’s Fallon in Minneapolis, which won the business in 1986, said in a statement that the agency and client could not agree on a “future strategic and creative direction” for the brand.
Collins did not comment on why the relationship broke down.
“Fallon
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